Tuesday, August 3, 2010

Samsung's speed operation


Yun Jong-yong, 62, is admired Napoleon, Napoleon once said: "the ability to do the most difficult decision was, therefore most valuable." Napoleon's life made a lot of important decisions, some decisions that he put Crown, some decisions left him banished to the island of Elba. Yun Jong-yong in the end to Napoleon learned?

The eyes of the outside, Yun manufacturing business legend seems only a commendable management of the story, such as "Sashimi Theory", but Samsung seems to insiders, is the Samsung brand development from the third-leading brands after years of battle was formed of the unique experience. The core of this secret is convinced Hardships Yun, Samsung Electronics To avoid died of happiness, we must maintain a high sense of crisis at the same time, the implementation of "speed management", fast gallop.

Speed operation

Yun Jong-yong has a well-known "Sashimi Theory." The mean, when you catch the first day of high-grade fish, the best Japanese restaurants can be a better price. If you wait until the next day to sell, they can only sell half the price of second-rate restaurants. The third day, you can only sell a quarter of the price, so in the past, have become "dry fish." Therefore, the hot product to market before the first products would become the "raw fish", so as to sell at high prices.

However, many people misread the true meaning of which is only one step ahead of it as another way of saying. In the eyes of Yun Jong-yong, "speed management" is not just one step ahead so simple, but represents a new game. In an acceptance of "Business 2.0" interview, Yun Jong-yong said, "In the digital age, you can infinitely expand product lines", but the key is how the larger size while maintaining agility skill. "In the simulation, knowledge and technology accumulation and diligence only path to victory; in the digital age, the most important innovation and speed."

At the operational level, based on strategy of "speed management" has been refined for the marketing strategy of "four first principle", that is: find opportunities; first to receive technical standards; products first to put the market; and leading position in the global market.

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